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Age
Gender
Key Words
User characteristics:
Social background:
28-35 years olsd
Male
Sense of quality
Ease of use & security
Personalization
Passionate about outdoor adventure and extreme off-road
Pursuit of technology and personalization
Pragmatism and quality coexist
The rise of young groups, high-income groups over 28 years old have become the main consumer groups of the new generation, and the trend of outdoor culture and social attributes. Off-road culture is on the rise. They not only pursue extreme off-road capabilities, but also attach importance to smart technology, comfort and luxury experience. Consumption concepts are becoming more rational, paying more attention to quality, practicality and brand tone, and are willing to pay for high-end models that truly meet their needs, while paying attention to trends such as smart driving, personalized interaction and environmentally friendly materials.
Mood Board - Exterior
Exterior 2D Rendering—Side View
Exterior 2D Rendering—3/4 View
Mood Board - Interior
Material Box
1. White Leather
2. Blue Leather
3. Gradient Blue Acrylic
4. Metal Buttons
5. Coarse-textured fabric or blended materials
6. Alcantara
Texture Design
Interior CMF Design
Design Concept
This interior, inspired by glaciers, combines glacier blue and white with flowing geometric patterns, blending nature and futurism. Durable materials and a streamlined layout ensure comfort and functionality, meeting adventure needs while reflecting technology and personalized aesthetics.
Material Analysis
Topstitching uses clean lines to blend the natural inspiration of glacier blue and white with modern geometric patterns, showcasing flowing aesthetics while emphasizing seat quality and durability, perfectly conveying the fusion of nature and futurism in the design concept.
Design Concept
The glacier blue and white leather, accented with gray and black, blends calmness and futurism with durability and stain resistance to meet high-end users’ needs.
Suede material, combined with glacier blue and white, blends nature and futurism. It enhances luxury, offers practicality, and reinforces comfort and sustainability, aligning seamlessly with the design concept.
By combining laser etching with translucent effects and dynamic backlighting, the design simulates the dynamic refraction of glaciers under natural light as angles change. This seamlessly blends the tranquility of nature with futuristic innovation, creating an immersive and visually striking experience.
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